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Hvad Microsoft ikke lærte af Coca-Cola
Der er dage og episoder i en virksomheds historie, som aldrig forsvinder. Episoder så skelsættende, at de bliver en del af en virksomheds DNA og vil påvirke virksomhed og medarbejdere i al tid fremover. Lige præcis den udfordring står Microsoft og topchef Steve Balmer med.
epa03580578 (FILE) A file photo dated 04 August 2006 showing a man carrying a can of coke as he walks past a Coca Cola add in downtown Tokyo, Japan. Coca-Cola's profits rose 13 per cent in the fourth quarter to 1.87 billion dollars, the world's biggest soft drink maker said 12 February 2013, propelled by growth in emerging markets and North America. There was strong worldwide demand for the company's juices, waters and sodas - except in Europe, where Coca-Cola saw declining revenue and lower sales volume. Revenue grew 3.8 per cent in the fourth-quarter to 11.46 billion dollars. Coca-Cola made 9 billion dollars in profits in 2012, up 5 per cent over 2011. EPA/ADNY RAIN
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