Brewing giant Carlsberg has launched its Tuborg label in China, part of a rejuvenation project following a re-launch in Russian and India earlier this year and part of its strategy to introduce the brand across 12 markets by the end of 2012 year and more next year. It’s the first time ever that an international brand has introduced a ‘ring pull’ cap to Chinese consumers.
At the launch, Wednesday, Stephen Maher, CEO of Carlsberg China, said: "As the fourth largest brewer globally, Carlsberg is optimistic about the rapidly growing and dynamic Chinese market, an important part of our strategy to provide more high quality, diversified products to Chinese consumers.” Carlsberg is involved in over 40 breweries, either wholly-owned or through joint-venture, across several provinces in China where it now employs over 14,000 people.
Falck, Europe's largest private emergency services provider, continues to expand abroad. 46 per cent of the company’s total DKK10.2bn ($1.8bn) business came from foreign-based business last year, according to newly-published year-end accounts showing a 21.8 per cent increase in turnover compared to 2010.
In 2011 the company bought a Latin American paramedic and ambulance company with services in six countries, an ambulance firm in the USA, and beefed up its operations in Poland, Germany, and Spain. It also inked contracts in new markets such as Nigeria and Thailand.
Struggling Danish-Ukranian airline Cimber Sterling is to make 200 workers redundant in a desperate effort to cut costs. At the same time, the company will in future concentrate on domestic flights in Denmark and Sweden, and regional traffic, allowing it to streamline its air fleet and shed costly Boeing planes. CEO Jon Palmér said negotiations with the relevant trade unions to shed around 25 per cent of total staff numbers before October had already started, but he didn’t expect the cutbacks to have any significant effect on the year-end result.